Cookie Policy

Introduction

This Cookie Policy explains how TrendPulse ("we," "us," or "our") uses cookies and similar tracking technologies on our website. This policy should be read in conjunction with our Privacy Policy and Terms of Service.

By continuing to use TrendPulse, you consent to our use of cookies and similar technologies as described in this policy. If you do not agree with this policy, you should discontinue use of our website or adjust your browser settings accordingly.

What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. Cookies are widely used to make websites work more efficiently, provide information to website owners, and enhance user experience.

Types of Cookies

Cookies can be classified in several ways:

• First-party cookies: Set by the website you are visiting
• Third-party cookies: Set by a domain other than the website you are visiting
• Session cookies: Temporary cookies that expire when you close your browser
• Persistent cookies: Remain on your device for a specified period or until manually deleted

How We Use Cookies

Essential Cookies (Strictly Necessary)

These cookies are required for the basic functionality of our website and cannot be disabled without severely affecting your ability to use the site. Essential cookies enable core functions such as:

• Security and authentication
• Session management and user preferences
• Load balancing and server allocation
• Remembering items in your search history during a single session
• Managing article reading preferences and navigation state

Legal Basis: These cookies are necessary for legitimate interests in providing website functionality.

Performance and Analytics Cookies

We use analytics services to collect information about how visitors interact with our website. This information helps us improve website performance, user experience, and content quality.

Analytics cookies collect information such as:

• Number of visitors and unique users
• Pages visited and time spent on each page
• Navigation paths through the website
• Most popular news categories and articles
• Browser type, operating system, and device information
• Geographic location (country/city level only)
• Error messages and page load times

This data is typically aggregated and anonymized. We do not use analytics cookies to identify individual users.

Advertising Cookies

TrendPulse displays advertisements through Google AdSense and potentially other advertising networks. These services use cookies and similar technologies to deliver relevant advertisements and measure advertising effectiveness.

Google AdSense

Google AdSense is our primary advertising partner. Google and its authorized advertising partners use cookies to:

• Deliver advertisements based on your interests (interest-based advertising)
• Measure ad impressions, clicks, and conversions
• Control ad frequency (limit how often you see the same advertisement)
• Provide aggregated reporting to advertisers
• Detect and prevent click fraud

Information Collected by Advertising Cookies

Advertising cookies may collect:

• IP address (used to determine general geographic location)
• Browser type and version
• Device type (desktop, mobile, tablet)
• Pages visited on TrendPulse
• Time and duration of visits
• Referring website or source
• Interaction with advertisements (views, clicks)
• Previous browsing history on other websites (if not opted out)
• News categories and topics you read

Third-Party Advertising Partners

Google works with numerous advertising technology companies and ad networks. These partners may also place cookies on your device. Major partners include:

• Google DoubleClick
• Google AdExchange
• Various demand-side platforms (DSPs)
• Supply-side platforms (SSPs)

Each third-party partner operates under its own privacy policy. For a comprehensive list of Google's advertising partners, visit Google's Authorized Buyers.

Cookie Duration and Expiration

Cookie Type	Duration	Purpose
Session Cookies	Expires when browser closes	Maintain active session state
Essential Cookies	1-12 months	Remember user preferences
Analytics Cookies	13-24 months	Track usage patterns
Advertising Cookies	3-24 months	Deliver personalized ads

Managing and Controlling Cookies

Browser Cookie Settings

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View cookies stored on your device
• Delete all or specific cookies
• Block third-party cookies
• Block all cookies from specific websites
• Receive notifications when cookies are set

Instructions for managing cookies in common browsers:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Apple Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies

Opting Out of Interest-Based Advertising

If you wish to continue seeing advertisements but prefer they not be personalized based on your browsing behavior, you can opt out through the following services:

Google Ads Settings

Manage your Google advertising preferences at: https://www.google.com/settings/ads

Industry Opt-Out Tools

• Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/
• Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/
• European Interactive Digital Advertising Alliance: http://www.youronlinechoices.eu/ (for European users)

Mobile Device Settings

• iOS: Settings → Privacy → Advertising → Limit Ad Tracking
• Android: Settings → Google → Ads → Opt out of Ads Personalization

Please note that opting out does not mean you will stop seeing advertisements. You will still see generic advertisements that are not based on your browsing behavior.

Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) signal that communicates a user's preference not to be tracked. Our website recognizes and respects DNT signals where technically feasible. However, industry-wide standards for DNT implementation are not yet fully established.

Please note that disabling tracking may affect the relevance of advertisements you see and potentially impact certain website features that rely on usage data.

Similar Technologies

In addition to cookies, we may use other tracking technologies:

Web Beacons (Pixel Tags)

Small graphic images embedded in web pages or emails that work in conjunction with cookies to track user behavior and measure advertising effectiveness.

Local Storage

HTML5 local storage allows websites to store data locally on your device. This data persists until manually cleared and is not transmitted to servers with each request like cookies.

JavaScript

We use JavaScript for website functionality and analytics. Disabling JavaScript may significantly impact website usability.

Children's Privacy

TrendPulse is not directed toward children under the age of 13. We do not knowingly collect information from children through cookies or any other means. If you are a parent or guardian and believe your child has provided information through our website, please contact us immediately at cognitivechaos.9900@gmail.com.

International Data Transfers

Cookies may result in the transfer of information to countries outside your country of residence, including countries that may not provide the same level of data protection. By using our website, you consent to such transfers in accordance with applicable law.

Google AdSense and other third-party services may transfer data internationally as part of their operations. These transfers are subject to their respective privacy policies and applicable data protection regulations.

Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, legal requirements, or other operational considerations. We will update the "Last Updated" date at the top of this policy when changes are made.

Significant changes will be communicated through a notice on our website. We encourage you to review this policy regularly to stay informed about our use of cookies.

Contact Information

If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us at:

Additional Resources

For more information about cookies and online privacy, please consult:

• All About Cookies: www.allaboutcookies.org
• Google Privacy & Terms: policies.google.com/technologies/cookies
• Network Advertising Initiative: www.networkadvertising.org